By Tony Low · AI in APAC · October 20, 2026

AirAsia MOVE, the travel arm of Malaysia’s Capital A, is leaning harder on artificial intelligence to manage a platform that’s growing quickly across the region. At the centre of that push is AskBo, an AI-powered chatbot built to answer traveller questions instantly, handling everything from booking changes to destination queries without routing every query to a human agent.

The timing fits the numbers. According to AirAsia MOVE, monthly active users climbed 22% over the past year to nearly 17 million, while searches for routes and travel products rose 14% to 33 million. The app has grown well beyond flights and hotels (the hotel catalogue now exceeds one million properties across a network of more than 700 airlines) into a wider ecosystem that includes SNAP!, a bundled flight-and-hotel product, and MOVETIX, a ticketing arm for concerts and major sporting events.

“Success today isn’t just about ticket transaction volume,” said Chan Kok Ding, Head of Commercial at AirAsia MOVE, noting the platform now aims to connect travellers with airline and hotel partners, tourism authorities, and destinations more directly.

The growth came alongside recognition on the global stage: AirAsia MOVE was named Asia’s Best Travel Booking App at the World Travel Tech Awards 2026, its fourth consecutive year taking the title, and also picked up awards for World’s Best Low-Cost Airline App and World’s Best Low-Cost Airline Website.

For a region where budget travel and mobile-first bookings dominate, AI-assisted customer service may be less flashy than headline-grabbing model launches, but it is proving to be one of the more immediate, revenue-relevant ways AI is reshaping how millions of APAC travellers plan and book trips.

Source: Selular.ID, “AirAsia Move Ubah Peta Bisnis Wisata lewat Fitur Cerdas Berbasis AI,” 14 October 2026.

Tony Low covers how AI is built, deployed, and used across APAC for AIAPAC.ai Insights.